About

Satoshoes is a Bitcoin-only sneaker and streetwear brand from the UK. Every design carries a message about sound money, self-custody and freedom. Wear the message.

How it started

Satoshoes grew out of the Bitcoin Army community on X. When I joined, I found a crowd of like-minded plebs, each with their own great story. Some are hugely creative, some are brilliant speakers and some really know the technical side of Bitcoin. They've all been kind, helpful and supportive.

That's where I stumbled across Bitcoin merch, and I noticed there wasn't much in the way of shoes. All I could find were super-expensive one-offs, probably out of most people's price range.

So I started doing some basic designs, popped them on X and shared them with the Bitcoin Army. People thought they were cool and asked if they could buy them. It snowballed from there. The designs gradually got better and better, and here we are today.

– Phil, founder

Why Bitcoin only?

This is one we deliberated over for a long time.

For years we ran a standard Shopify store that took card payments as well as Bitcoin, which came in through OpenNode. Our feeling was that the shop should be open to everyone, whether they use fiat or sats. To be honest, the split was always about 50/50. (We wrote about that dilemma at the time: To Fiat or Not to Fiat?)

Fiat payments always cost us more, because the middlemen take their cut. On a pair of shoes it was roughly $4–5. That's not huge, but it adds up, and it leaves you at the mercy of third parties, which is never an ideal place to be. We're all Bitcoiners; we know why.

We've been in Bitcoin since around 2015. Like everyone, the longer you're in, the more you learn and the further down the rabbit hole you go. Putting our store on the Conduit Marketplace made us think harder about sovereignty: what's really ours, and what could be frozen on the say-so of a complete unknown. That led us to step away from Shopify and build our own website, and Conduit and Nostr gave us the freedom to do it. It's been quite the learning experience, but one we've enjoyed, and we hope you like what we've built.

Thinking more about sovereignty, and about what true money is, we decided to become Bitcoin only. Bitcoin is money, and it should be used like any other money. It's easy, cheaper and faster to use, and most importantly it's all yours to use as you wish. There are no third parties and no permission needed.

We believe we need to use Bitcoin as money more, and we believe in the circular economy. Be the change you want to see in the world. None of us want broken money to carry on.

How it's made

Every item is made to order, so nothing sits in a warehouse and nothing goes to waste. Hoodies are printed direct-to-garment, which means the design is printed straight onto the fabric. Sneakers and high tops are sublimation printed, which means the ink is set into the material. Shipping is free worldwide, import duties are paid up front, and most orders arrive within 10–14 days. See Sizing & FAQ for the details.

Our designs

Every design is our own. Browse the collection, or grab a free phone wallpaper. Got an idea of your own? We make custom designs too, as one-offs or bulk orders, at the same prices as our ready-made range.

Where to buy

Our store lives on Conduit, a marketplace built on Nostr. You browse, order and pay in sats over Lightning, and we ship to you. New to paying in sats? Here's how to pay with Bitcoin.

Satoshi Talk

Satoshi Talk is our blog. We write about Bitcoin in the real world: running a Bitcoin business, the circular economy, Lightning, Nostr and the culture around it all.

Find us

🟠 We are all Satoshi.

About Satoshoes